Three Gorillas
Image via WikipediaThe whole point of this blog is to share management insights as a traditional media company – print, online and broadcast – attempts to convert into a Complete Community Connection or C3.
Anyone attempting to make such a transition will run into three big gorillas – organization, culture and technology. Each of these is pretty big, but so embedded in most traditional media organizations that each is almost invisible.
In the next few days, I plan to explore each of these gorillas in more depth. As a thought starter, we traditional media organizations are organized by products, not communities, audiences or content. Our cultures are risk averse, not entrepreneurial. Our technology is designed at the very core to create “protected” proprietary products, not open content in flexible context across multiple platforms.
October 10th, 2008 at 6:35 am
[...] For some time, I have been saying that the problem with the media industry is that we are stuck on stories, or packages, whether they be articles with photos in print or online, or video packages. I have limited time, and limited brainpower, and I want to see current, relevant information, in context, anywhere and anytime. I don’t think we can get there until we create our content, in the first instance, as a “post” or “tweet”, and organize from there. It is nice to see others expressing the same thoughts. We need all the conceptual clarity we can muster to tackle the Three Gorillas. [...]
August 9th, 2009 at 5:35 pm
[...] a great deal, and there have been many good ideas on how to proceed toward a new future. But, the Three Gorillas noted here over a year ago still remain, blocking change in our traditional media company – [...]