We are way behind

When I made my presentation last week at the NAA’s MediaXChange, many commented that our C3 effort was way too far ahead of the newspaper industry.

In fact, we are too far behind in our C3 effort to be able to participate successfully in the relationship economy.

For the best overview of the intellectual framework, activities and technical infrastructure needed to make C3 work, see Dan Conover‘s wonderful piece at Xark on 2020 Vision.

As Mark Potts says, let’s bring these ideas to life.  We, and our communities, will be stronger for it.

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