Comments on: Progress Report on C3 Organization

By: C3? | C3 - Complete Community Connection

C3? | C3 - Complete Community Connection — Mon, 26 Oct 2009 01:16:38 +0000

[...] As regular readers know, I have been exploring new organizing thoughts, culture, technology and organization for some time. Some people say I make this too complicated. So let’s try simple. Most [...]

By: Focus on Essential New Tasks | C3 - Complete Community Connection

Focus on Essential New Tasks | C3 - Complete Community Connection — Tue, 18 Aug 2009 13:20:42 +0000

[...] new models. Many in our industry seem to be stuck on erecting walls around the old model. As I noted recently, the emotional connections we maintain to products and companies often blind us to the relevant [...]

By: Media Guy

Media Guy — Thu, 13 Aug 2009 03:49:56 +0000

I do think the audience will always be there but media companies might have to find different ways of getting and keeping the audience.

For example: Some “older” people who have read the printed newspaper for decades tell me they don’t want to read their news online or on their cell phones. They like the feel and touch of the newspaper. So, that audience will probably be there for another 10,20, 30 years…

Some “younger” consumers tell me that they don’t want to bother with the paper and rather read the news as it happens online, as a text message or on the mobile web. They never got used to the “feel” of the newspaper or care about it.

I think that the audience will remain but the media needs to be aware of how to reach it through all these different platforms.

And of course, with so many options audience members may leave one platform and switch to another. Some of that is not avoidable, but media companies should be sure that consumers don’t decide to leave all of a company’s platforms.

By: Tom Altman

Tom Altman — Mon, 10 Aug 2009 15:40:55 +0000

Do you think we’re ignoring the audience and just assuming they will be there like they have been with print and broadcast?

This is a whole new world where people have choices – I wonder how many “old media” types embrace the amount of options available to the audience today?

Does it need to be explicitly said that the audience is important to our business? Or is that something we take for granted?

That may be my biggest fear in all of the reorganization.

By: Media Guy

Media Guy — Mon, 10 Aug 2009 15:04:43 +0000

I’m confident that it can be.

By: chuck.peters

chuck.peters — Mon, 10 Aug 2009 02:53:57 +0000

Thanks Media Guy. I am hoping that this “fun” activity can be structured in such a way so that individuals and their communities can be strengthened. People can get the information they want, and need, in context, where and when they want it.

By: Media Guy

Media Guy — Sun, 09 Aug 2009 23:34:41 +0000

Interesting post, Chuck.

THIS IS SO TRUE: “Yet, the emotional connections we maintain to products and companies often blind us to the relevant tasks of creating a product agnostic local ecosystem of information.”

The content gatherers who will be successful in this new company are the ones that can redirect their emotional attachment to their own product (the content). That’s the way to get the best content on all platforms in Eastern Iowa. Let’s face it: The platforms without good content aren’t much.

When you are emotionally attached to something (anything really) the product is so much better.

You don’t want people complaining about covering something “because that’s the way it has been covered and everyone else covers it.” What you want is folks to find their own unique content and being excited about molding it for all the different platforms. This is and should be fun when it’s done right.