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Next Entries »Learnings from API Summit
Image via Wikipedia Many have asked about the significance of last week’s API Summit. As a participant, I was greatly informed by sitting in the room, and seeing what messages API was trying to send to the industry, after years of their Newspaper Next work. In addition, I was overwhelmed by the response to my [...]
Congruent Thoughts
Image by Roo Reynolds via Flickr For some time, I have been saying that the problem with the media industry is that we are stuck on stories, or packages, whether they be articles with photos in print or online, or video packages. I have limited time, and limited brainpower, and I want to see current, [...]
Why build C3?
Image via Wikipedia The Content Ninja asks today about the “big goal” behind online communities. It is true that we as media companies want to build relationships, and want to be that preferred information provider of choice. But to me, a bigger goal of C3 is strengthened communities. If each individual in the community has [...]
Core of all the Gorillas
Image by knots via Flickr Steve Outing gives a hopeful roadmap for transforming a newspaper into a more relevant community connection, using micro-bloggers organized by community of interest with geo-tagged content to focus on local: But there’s trouble with going deeper on local coverage. Most newspapers already do a good job with staff reporting of [...]
Three Gorillas
Image via Wikipedia The whole point of this blog is to share management insights as a traditional media company – print, online and broadcast – attempts to convert into a Complete Community Connection or C3. Anyone attempting to make such a transition will run into three big gorillas – organization, culture and technology. Each of [...]
New Name – New Outlook
Coming back with a new name. For those who have been following Local Information Utility, the name was chosen because it had been used by American Press Institute, and the last thing we needed was another name, or acronym (LIU). As soon as I put it up, I was subject to comments that LIU was [...]
Groundswell
Image via Wikipedia As Web 2.0 explodes, how do we manage the complexity? The holy grail is self management by communities which care. I found this excerpt from Groundswell interesting: Advertising succeeds by giving the same message to everybody. Customer support representatives read from the same script, because the company can’t treat employees as interchangeable [...]
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